Skin in the game
We earn when you earn. Success fee tied to qualified leads, not vanity metrics.
Pulse
We don't sell websites. We sell leads.
- Partnership model for B2B firms with healthy margins
- 5,000 PLN setup, 1,500-3,000 PLN monthly, success fee per lead
- Modern site, SEO, content, forms, CRM, automation, dashboard
- Instead of 40,000 PLN for a website that doesn't pay for itself
leads / mo
+180%
LCP
< 1.8s
go-live
4-6 wk
Trust
Partnership, not project.
4-6 week launch
From kick-off to live site producing leads in under 45 days. No 6-month redesign saga.
Your site, your data
Code, content, CRM, domain, dashboard - all on your accounts from day one. No vendor lock-in.
Performance guarantee
LCP under 2.5s and Core Web Vitals 90+ on launch - or we ship the fix on us.
The cost of "redesign-later"
B2B firms with healthy margins lose deals every month their site sits idle.
- No tracking = no answers. If you can't see where leads come from, you can't grow them.
- Slow site (LCP > 4s) cuts conversion roughly in half on mobile.
- One generic contact form vs 5 intent-aligned multi-step forms - 3-5x lead volume difference.
- Calls dropped because no call tracking and no 28-second auto-callback.
- Agency disappears after launch - you pay 40k for a site that nobody maintains.
Annual opportunity cost of an idle B2B website
€60-400k / year
Estimate range for SMB B2B with 50-500k EUR monthly revenue; calculated as missed leads × close rate × deal value × margin. Run your own numbers in the PULSE ROI calculator.
Deliverables
PULSE: six layers we ship on every lead engine engagement.
Site
Modern, fast site
Astro / Next.js, CWV 95+, mobile-first. Server-rendered where it matters, static where it can be. Designed for conversion from line one.
SEO
Technical + local SEO
Schema.org (LocalBusiness, Service, FAQ, Review), llms.txt, sitemap, Google Business Profile, technical audit + fix for 80% of issues.
Lead Gen
Multi-step forms + call tracking
3-5 step forms tied to buying intents (180% more leads than 1-step). CallPage / Callkeeper with 28-second auto-callback. Live chat / WhatsApp / Messenger.
Analytics
GA4 + Tag Gateway + dashboard
GA4 + Consent Mode v2 + Cloudflare Tag Gateway (1st-party tracking, +11% data uplift). Looker Studio lead dashboard with source, cost / lead, conversion path.
CRM
CRM + email / SMS automation
Integration with Pipedrive / HubSpot / Bitrix / Livespace. Email + SMS automation (welcome, follow-up, win-back) via Sendy / Resend / Brevo.
Content
Content + ongoing optimization
Service pages, FAQ, pricing, case studies, blog (written by us from your sales calls). 2-4 new landing pages per month. A/B tests on CTAs.
Hard proof
Before / after. Real client transformations.
Names anonymized. Numbers pulled from GA4, Search Console and lead dashboards after 90 days of PULSE.
◆ Legal · Specialist law firm
◆ Dental · Premium implant clinic
◆ Solar · Regional PV installer
pulse.dashboard.log
> leads_qualified:
26 / mo
> lcp_p75:
1.7s
> cwv_score:
96 / 100
> cost_per_lead:
85 PLN
> top10_keywords:
37 / 40
> callback_avg:
28s
Process
From kick-off to lead-generating site in 6 weeks. Then ongoing.
Six phases from free audit to ongoing optimization. Each phase ends with something you own.
- 1 Days 1-2
Free 48h audit
Lighthouse, GSC, GA4 review, competitor scan, list of quick wins. You decide if we proceed - zero obligation.
- 2 Week 1-2
Sprint 0 - Strategy
Sales interview, intent map, information architecture, content strategy, CTA plan, CRM and call tracking selection. Lead definition locked.
- 3 Week 3-4
Build - Site + SEO
Astro / Next.js site, CWV 95+, content for 15-40 keywords, Schema.org, llms.txt, technical SEO fixes. Mobile-first from day one.
- 4 Week 5-6
Build - Forms + CRM + Analytics
Multi-step forms, call tracking with auto-callback, CRM integration, GA4 + Consent Mode v2 + Cloudflare Tag Gateway, Looker Studio dashboard.
- 5 Week 6-7
Launch
Domain cutover, 301 redirects, indexing push to Google + Bing, 48h monitoring, kick-off report. We are on call during the first week post-launch.
- 6 Month 2 +
Optimize (ongoing)
2-4 new landing pages per month, A/B tests on CTAs, monthly report with leads, sources, cost per lead, growth recommendations. We stay engaged.
Definition of Done
- CWV 95+ on launch
- LCP under 2.5s
- 5+ multi-step intent forms live
- CRM integration tested end-to-end
- Call tracking + auto-callback live
- Lead dashboard shipped to your team
Packages
Three transparent models. No 'contact for quote'.
START
For firms testing the partnership model.
5k PLN setup + 1.5k PLN/mo + 50 PLN/lead
- 5 landing pages + 1 multi-step form
- GA4 + Consent Mode v2 + basic SEO
- Email support, monthly report
- Success fee: 50 PLN per qualified lead
GROWTH
Recommended - 80% of clients pick this.
7k PLN setup + 2.5k PLN/mo + 80-150 PLN/lead
- Everything in START
- 12 landing pages + 3 multi-step forms
- Call tracking + CRM integration
- Looker Studio live lead dashboard
- 2-4 new landing pages per month, A/B tests
- Priority support, monthly strategy call
SCALE
For firms with 500k+ PLN monthly revenue.
12k PLN setup + 3.5k PLN/mo + 8-12% rev share
- Everything in GROWTH
- Configurator or pricing tool when it fits
- 4 new landing pages per month
- Continuous A/B testing, conversion optimization
- Dedicated growth lead, weekly calls
- Revenue share: 8-12% of closed deals
Net of VAT. 1-month notice period, no annual lock-in. Lead quality defined in contract. Free 48h audit available before commitment.
Concerns
What every B2B founder asks first.
I've already paid for 2-3 sites with no leads. How is this different?
Those sites were built for the agency's portfolio, not for leads. We start with the metric (qualified leads / month), build backward from it, and tie our fee to delivering it. If we don't deliver leads, we don't get our success fee - period.
What counts as a 'qualified lead'?
Filled multi-step form (3+ steps, with valid contact details and stated need) OR phone call longer than 60 seconds on a tracked number. Both definitions are written into the contract before kick-off. No grey zones, no end-of-month surprises.
What if the leads come but my sales team can't close them?
Lead quality is our responsibility - we screen via multi-step forms and call tracking. Closing them is yours. We surface close-rate data in the monthly report so we can iterate together on form qualification, scripts, and follow-up cadence. If your close rate is below 5%, we will flag a sales process audit before scaling lead volume.
What happens if I cancel the contract?
Site keeps running. You own the code, content, domain, CRM, analytics - everything sat on your accounts from day one. You lose ongoing optimization and content production, success fee stops applying. 1-month notice period. No clawbacks, no penalties.
We are a law firm / medical clinic. Doesn't success fee per lead conflict with professional ethics?
Yes it can - which is why we offer a separate model for regulated industries: period-based bonuses tied to qualified contact targets, not per-acquisition fees. This is compliant with Polish Adwokacka / Radców Prawnych ethics codes and NIL medical advertising rules. Specific arrangement reviewed by your compliance team before signing.
Will you disappear after the site is live?
The monthly retainer exists precisely so we don't. We stay engaged as long as you pay - producing 2-4 new landing pages per month, A/B testing, running the lead dashboard, and being on call for issues. No retainer means no success fee for us, so the incentive is aligned: we lose income if we ghost you.
Free tools
Run the math before you talk to us.
Free calculators and scanners that show whether PULSE pays off in your specific situation.
Most relevant
PULSE ROI Calculator
Input your industry, deal value, close rate. See break-even month, ROI ratio and 12-month profit projection across all three PULSE packages.
Core Web Vitals Checker
Where does your current site stand on LCP, INP, CLS? Free, instant report with concrete fixes.
Performance ROI Calculator
How much revenue does each second of LCP cost you? Speed-to-revenue model with industry benchmarks.
AI Brand Visibility Score
Are you visible in ChatGPT, Perplexity, Google AI Overviews? Score in 60 seconds plus a quick-win action list.
Tools & stack
Production-grade toolbox. Not WordPress + 14 plugins.
AstroNext.jsTypeScriptTailwind CSS v4GA4Cloudflare Tag GatewayConsent Mode v2PipedriveHubSpotBitrix24LivespaceCallPageCallkeeperSendyResendBrevoSchema.orgllms.txtLooker StudioGoogle Search ConsoleLighthouseSentryPostgreSQLCloudflareVercel
Every project comes with: repository, all integrations on your accounts, lead dashboard, runbook, and Looker Studio dashboard. Your team takes over at any point - zero vendor lock-in.
Industry-specific pages
PULSE adapted to regulated and high-LTV verticals
Different verticals need different compliance posture, pricing structure, and copy. These pages spell out how PULSE adapts.
FAQ
FAQ: PULSE partnership model, leads, timelines, ownership.
- 4-6 weeks from kick-off to launch. Strategy Sprint 0 (week 1-2), build site + SEO (week 3-4), forms + CRM + analytics (week 5-6), launch (week 6-7). First measurable leads usually arrive month 1 from improved forms and call tracking on the existing traffic. SEO-driven leads typically show up in month 2-3.
- B2B firms with healthy margins and a deal value above 1,500 PLN: legal (specialist), dental (premium), accounting, B2B consulting, solar / PV installers, HVAC and electrical installation, light manufacturing, software houses, and regional professional services. We do NOT recommend PULSE for e-commerce (lower margins, different tooling) or pure D2C consumer brands.
- Depends on package. START and GROWTH charge per qualified lead (50 PLN and 80-150 PLN respectively). SCALE switches to 8-12% revenue share on closed deals. For regulated industries (legal, medical) we replace per-lead fees with period-based bonuses tied to qualified contact targets - compliant with Polish professional ethics codes.
- Yes. Everything sits on your accounts from day one - domain, hosting, code repository, CRM, GA4, Search Console, lead dashboard, Looker Studio. We have access during the engagement; you can revoke it any time. No vendor lock-in, no licensing fees, no clawbacks.
- We tell you upfront with the PULSE ROI Calculator - if break-even doesn't come within 6 months at your numbers, we recommend you start with a Free Audit instead. After 90 days of PULSE, if leads are flowing but close rate is below 5%, we will flag a sales process audit before scaling. Our incentive is your ROI, not retainer extraction.
- Yes. Send us your current site URL. Within 48 hours you get: Lighthouse report, GSC visibility scan, GA4 audit, competitor scan, list of top 5 quick wins, and an estimated lead potential after PULSE rollout. Free, no obligations, no automated upsell email sequence.
Get started
See how many leads your current website is leaving on the table.
Send the URL. In 48h you get a report: CWV, top SEO issues, missing intents, estimated leads / month after the fix. Zero spam, no automated upsell sequence.