Will PULSE pay for itself?

A real human in your ICP who fills the form correctly, leaves a working phone/email, and matches the briefed criteria (e.g. location, industry, deal size). Bots, duplicates, spam and out-of-scope inquiries do not count. We agree the definition in writing during Sprint 0.

We compare monthly net profit (incremental margin minus all PULSE costs) against the total amortized setup over your selected horizon. Break-even is the first month where cumulative net profit crosses zero. If the model is profitable from month 1, we say so explicitly instead of inventing a month.

Most ROI calculators show only the optimistic case and disappoint you in month 3. We multiply your sales close rate by 0.5 / 1.0 / 1.5 to expose the cone of outcomes. If pessimistic is unprofitable but realistic is healthy, you decide whether you trust the assumption. Anything else is sales theatre.

At high lead volume the per-lead model becomes operationally noisy (counting, disputes, edge cases). A 8-12% revenue share on incremental deals aligns us with the actual business outcome and removes counting friction. Locked to incremental revenue attributable to PULSE channels, audited monthly.

Calibrated for SMB and regional players, not top-10 brand leaders. A 'specialist law firm' default assumes a regional practice with 4-15 leads/month - not a Warsaw Tier-1 firm with 200+ leads. If you're a market leader, override the sliders to your actual numbers.

Then either (a) the package is wrong - try START with lower retainer, or (b) the inputs reveal an upstream problem (low deal value, weak close rate, or expected lead volume is unrealistic). The calculator does the honest work of telling you 'do not buy yet' so we don't onboard a partnership that can't work.