Find out if customers can discover your brand in ChatGPT & AI search. 94% of B2B buyers already use AI in their purchase journey — are they finding you?
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—Talking to MCP Codeformers · benchmarking against your industry
AI answers are replacing SERPs for research, comparison and intent queries. Users increasingly get an answer — not a list of sites to click through.
Traffic coming from ChatGPT, Perplexity and Gemini answers carries pre-qualified intent. The user has already been briefed by the model — you're closing, not educating.
LLM answers cite 1–3 sources. If you're not in that cohort, you don't exist for that query. Unlike SERPs, there's no long tail — only the cited are visible.
Brand visibility scorecard with competitor comparison and AI optimization roadmap.
Includes 30-day AI visibility improvement checklist
Provide your brand name, domain, and primary keywords to track.
Choose which AI platforms to monitor: ChatGPT, Perplexity, Gemini, and more.
See your brand's AI visibility score, mention frequency, and competitor comparison.
Potential conversions × your AOV (with the AI referral-to-organic conversion multiplier) give the monthly and annual revenue gap.
AI brand visibility measures how often and prominently your brand appears in AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. As 94% of B2B buyers now use LLMs during their buying process (6sense), your presence in AI responses directly impacts pipeline and revenue.
Key factors: (1) Allow GPTBot in robots.txt so ChatGPT can crawl your site, (2) Publish authoritative, data-rich content with citations and statistics, (3) Get mentioned on high-authority third-party sites (Wikipedia, industry reports, review platforms), (4) Use structured data (Schema.org) to help AI understand your content, (5) Maintain content freshness — 76% of ChatGPT's top-cited pages are updated within 30 days.
Traditional SEO focuses on ranking in a list of 10 blue links; AI visibility focuses on being cited as the answer. In SEO, you compete for position — in AI, you compete for mention. Key differences: AI favours factual claims with sources over keyword density, structured data over backlinks alone, and brand authority across multiple platforms over single-site optimisation.
ChatGPT (900M weekly active users) has the largest consumer reach. Google Gemini is integrated into Search (AI Overviews) and reaches billions. Claude has 60% Fortune 500 penetration, making it critical for B2B. Perplexity is growing rapidly as an AI search engine. Prioritise based on your audience: B2C → ChatGPT + Gemini, B2B → Claude + ChatGPT.
Track these metrics: (1) Share of voice — how often your brand appears vs competitors in AI responses for target queries, (2) Sentiment — whether mentions are positive, neutral, or negative, (3) Position — first mention vs later mention in the response, (4) AI referral traffic in Google Analytics (filter by source: chat.openai.com, claude.ai, perplexity.ai). Tools like Otterly.AI and Profound specialise in AI visibility tracking.
Yes. FAQPage schema increases AI citation rates by 3.2x (41% vs 15%). Organization schema helps AI understand your brand identity. Product and Review schema improves e-commerce visibility. HowTo schema makes instructional content more likely to be cited. Semantic HTML tables have a 2.5x citation rate compared to plain text.
Quick wins (robots.txt, structured data, content freshness) can show results in 2-4 weeks as AI models re-crawl your site. Building brand authority through third-party mentions and data-rich content typically takes 3-6 months. Full GEO strategy implementation with measurable AI traffic uplift usually requires 6-12 months of consistent effort.
Yes, the calculator is completely free and requires no signup. All calculations happen client-side — your brand data never leaves your browser. The tool helps you benchmark your AI visibility and identify the highest-impact actions to improve it.
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