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Industry: E-Commerce & Retail

We scale e-commerce: faster storefront, better checkout, greater product visibility.

  • Dedicated storefronts and checkout flows optimized for CVR
  • CWV in 14-21 days (LCP/INP/CLS)
  • Product SEO + Schema.org
  • Full code ownership

LCP 4.1s → 1.2s = +40% transactions

Book a 15-min e-commerce consultation Get a quote in 24h

No obligations. NDA on request. Response within 24h.

LCP < 1.5s +40% CVR 14 days
THE COST OF INACTION

Every second and every checkout error is a real loss.

  • Slow loading = more expensive paid traffic (53% bounce on mobile >3s)
  • Checkout friction = abandoned carts (69% abandonment rate)
  • No structured data = products invisible in AI and Google Shopping
  • Render-blocking resources = every second = 7% conversion loss

Source: Google/SOASTA — every additional second of loading = 7% conversion drop.

Load time vs. conversion rate

18% 14% 11% 9% 8% 1s 2s 3s 4s 5s CVR (%) Optimum Losses
GROWTH LEVERS

3 growth levers for scale-up e-commerce.

CUSTOM DEV

Dedicated storefronts and checkout

Headless commerce (Shopify Hydrogen, Next.js). Checkout flow optimized for CVR. Multi-channel: web, mobile, POS.

80%+ test coverage
NITRO

Core Web Vitals in 14-21 days

LCP, INP, CLS — measurable results at the 75th percentile of Real User Data. CI/CD gates on every deploy.

14-21 days
SIGNAL

Product SEO and LLM visibility

Schema.org Product/Offer. Structured data that Google Shopping and ChatGPT can cite. Rich snippets.

Schema.org Product
HARD PROOF

Results you can absolutely verify.

Fashion E-commerce • NITRO Sprint

Problem

LCP 4.1s, CLS 0.31 — bounce rate 45%, CVR dropped 22% YoY

What we did

  • Image pipeline: AVIF/WebP, lazy loading, responsive srcset
  • Code splitting: route-level chunks, tree-shaking, deferred JS
  • Font optimization: subset, preload, font-display: swap
See the full case study →
47
BEFORE
96
AFTER
LCP
4.1s → 1.2s
CLS
0.31 → 0.02
INP
280 → 45ms
CVR
+40%
Marketplace B2B • SIGNAL

Problem

Products invisible in Google Shopping. Zero structured data. Organic declining -15% QoQ.

What we did

Schema.org Product/Offer implementation, technical SEO audit, sitemap optimization

+120% organic traffic

Beauty Store • CUSTOM DEV

Problem

Multi-step checkout with 72% drop-off rate. Cart abandonment at 3x industry average.

What we did

Headless checkout rebuild, one-page flow, guest checkout, payment optimization

−35% cart abandonment

PROCESS

Process: from diagnosis to result — no guessing.

Each step has a measurable deliverable. You know what you're getting before we start.

1 Day 1-3

Audit & KPI

CWV audit, checkout funnel analysis, product schema verification. KPI baseline and target setting.

2 Day 4-5

Plan + risks

Optimization roadmap, risk register, staging environment setup. Go/No-Go decision with client.

3 Day 6-18

Build sprint

Implementation of optimizations: image pipeline, code splitting, checkout rebuild, schema markup. Daily standups.

4 Day 19-20

Release & verification

Staging deploy, A/B test setup, Lighthouse CI validation. Production rollout with canary strategy.

5 Ongoing

Maintenance (SLA)

RUM monitoring, performance regression alerts, monthly CWV reports. Dedicated SLA with response times.

Release Checklist

  • Lighthouse > 90
  • CWV green p75
  • Schema.org validated
  • A/B tracking active
  • RUM dashboard ready
  • Rollback plan ready
PACKAGES

Packages for scale-up e-commerce.

RECOMMENDED

NITRO Sprint

CWV optimization

14-21 days

  • Full CWV audit (LCP, INP, CLS)
  • Image pipeline optimization
  • Code splitting & tree shaking
  • Font & CSS optimization
  • Lighthouse CI gates
  • RUM monitoring setup
Start NITRO Sprint

Checkout & Storefront

Headless build

6-8 weeks

  • Headless architecture design
  • Custom checkout flow
  • Payment integration (Stripe/Adyen)
  • Multi-channel support
  • A/B testing framework
Plan Storefront

Product Visibility

Schema.org + SEO

Ongoing

  • Schema.org Product/Offer markup
  • Technical SEO audit
  • Rich snippets optimization
  • Google Shopping feed
  • LLM visibility (GEO)
Boost Visibility

Maintenance

Monitoring + SLA

Monthly

  • RUM & Lighthouse monitoring
  • Performance regression alerts
  • Monthly CWV reports
  • Security patch management
  • Priority support (SLA)
Discuss SLA

Final price depends on store size and tech stack. Free estimate after consultation.

What's included in the price

  • Full source code ownership
  • Git repo with complete history
  • CI/CD pipeline setup
  • Staging environment
  • Knowledge transfer session
  • Post-launch support (30 days)

What we DON'T do

  • "Quick fixes" without measuring results
  • Optimizations that break UX for metrics
  • Copy-paste templates without customization
  • Promises without data
TECH STACK

Stack and integrations that deliver e-commerce.

Shopify Hydrogen / Plus Next.js / TypeScript React Tailwind CSS Stripe Payments Adyen PayPal Schema.org (JSON-LD) Open Graph Algolia Search Typesense Vercel Cloudflare CDN Sentry GA4 Segment Hotjar Docker Terraform

Full code ownership. Your repo, your infra — zero vendor lock-in.

COMMON CONCERNS

Most common concerns — our ironclad principles.

NITRO Sprint: 14-21 days, measurable CWV improvement. Storefront rebuild: 6-8 weeks with staging milestones. We set timelines at the start with clear deliverables — no scope creep.
Every change goes through staging first. We use canary deploys and feature flags. Rollback plan is ready before every release. RUM monitoring catches regressions in minutes, not days.
PCI DSS compliance. Environment secrets in Vault/KMS. Webhook signature verification on every request. No payment data stored on our servers — Stripe/Adyen handles PII.
Yes. Your repo, full commit history, infrastructure-as-code, CI/CD configs. We run a knowledge transfer session with your team. Zero vendor lock-in — you own everything.
Specialization. Your team knows the product — we know CWV optimization, checkout CRO, and product schema at a depth that comes from doing it across dozens of stores. We accelerate, transfer knowledge, and leave.
FAQ

FAQ: e-commerce performance, checkout, product SEO.

Core Web Vitals
A set of Google metrics (LCP, INP, CLS) measuring real loading speed, interactivity, and visual stability of a website. They directly impact search rankings and user experience.
Headless Commerce
An e-commerce architecture that separates the frontend from the backend, allowing independent development and optimization of the shopping experience without platform constraints.
Schema.org Product
A standardized structured data format describing products for search engines. Enables rich snippets (price, availability, reviews) in Google and product citation by LLMs like ChatGPT.
NITRO Sprint takes 14-21 days. We measure LCP, INP, CLS at the 75th percentile of real user data. Typical results: LCP from 3-5s to <1.5s, CLS from >0.1 to <0.05, INP from >200ms to <100ms.
Not necessarily. Headless checkout can sit in front of Shopify, WooCommerce, or Magento. We build a custom checkout layer that communicates with your existing backend via APIs.
We work with all major platforms. For WooCommerce: REST API + custom React frontend. For Magento: GraphQL + headless. For Shopify: Hydrogen or custom Storefront API integration. Platform doesn't limit optimization.
Primary: CWV (LCP, INP, CLS) from RUM data. Business: CVR, AOV, cart abandonment rate, bounce rate. SEO: organic traffic, rich snippet CTR, indexed product pages. All in a shared dashboard.
Yes. Every significant change goes through A/B testing — checkout flow, layout changes, CTA placement. We use server-side testing to avoid CLS penalties. Results are measured on real business KPIs, not just clicks.
Depends on store size and tech stack. Free estimate after a 15-minute consultation — we analyze your CWV data, identify quick wins, and provide a detailed scope with fixed pricing. No surprises.
GET STARTED

Want results this quarter? Let's start with 15 minutes.

You'll get: CWV audit, optimization plan, quote. NDA on request. Zero spam.

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