AI Search Visibility Score
Find out if customers can discover your brand in ChatGPT & AI search. 94% of B2B buyers already use AI in their purchase journey — are they finding you?
Why check your AI visibility?
- AI search is growing 10x — know if your brand shows up in ChatGPT, Perplexity & Gemini
- Benchmark against competitors in the new AI search landscape
- Get a prioritized action plan to improve your AI discoverability
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Business Metrics
AI Visibility
Your AI Visibility Gap
Market Insights
AI Traffic Growth
AI search traffic grew 527% year-over-year. ChatGPT has 900M and Google Gemini 750M monthly active users searching for products and services.
AI vs Organic Conversion
AI-referred traffic converts at 11.4% on average, compared to 5.3% for organic search — over 2x higher conversion rate.
Get Your AI Visibility Report
Brand visibility scorecard with competitor comparison and AI optimization roadmap.
Includes 30-day AI visibility improvement checklist
How the AI brand visibility calculator works
Enter your brand
Provide your brand name, domain, and primary keywords to track.
Select AI platforms
Choose which AI platforms to monitor: ChatGPT, Perplexity, Gemini, and more.
Get visibility score
See your brand's AI visibility score, mention frequency, and competitor comparison.
Frequently asked questions about AI brand visibility
What is AI brand visibility?
AI brand visibility measures how often and prominently your brand appears in AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. As 94% of B2B buyers now use LLMs during their buying process (6sense), your presence in AI responses directly impacts pipeline and revenue.
How do I get my brand mentioned by ChatGPT?
Key factors: (1) Allow GPTBot in robots.txt so ChatGPT can crawl your site, (2) Publish authoritative, data-rich content with citations and statistics, (3) Get mentioned on high-authority third-party sites (Wikipedia, industry reports, review platforms), (4) Use structured data (Schema.org) to help AI understand your content, (5) Maintain content freshness — 76% of ChatGPT's top-cited pages are updated within 30 days.
How does AI visibility differ from traditional SEO?
Traditional SEO focuses on ranking in a list of 10 blue links; AI visibility focuses on being cited as the answer. In SEO, you compete for position — in AI, you compete for mention. Key differences: AI favours factual claims with sources over keyword density, structured data over backlinks alone, and brand authority across multiple platforms over single-site optimisation.
Which AI platforms matter most for brand visibility?
ChatGPT (900M weekly active users) has the largest consumer reach. Google Gemini is integrated into Search (AI Overviews) and reaches billions. Claude has 60% Fortune 500 penetration, making it critical for B2B. Perplexity is growing rapidly as an AI search engine. Prioritise based on your audience: B2C → ChatGPT + Gemini, B2B → Claude + ChatGPT.
How do I measure AI brand visibility?
Track these metrics: (1) Share of voice — how often your brand appears vs competitors in AI responses for target queries, (2) Sentiment — whether mentions are positive, neutral, or negative, (3) Position — first mention vs later mention in the response, (4) AI referral traffic in Google Analytics (filter by source: chat.openai.com, claude.ai, perplexity.ai). Tools like Otterly.AI and Profound specialise in AI visibility tracking.
Does structured data help AI visibility?
Yes. FAQPage schema increases AI citation rates by 3.2x (41% vs 15%). Organization schema helps AI understand your brand identity. Product and Review schema improves e-commerce visibility. HowTo schema makes instructional content more likely to be cited. Semantic HTML tables have a 2.5x citation rate compared to plain text.
How long does it take to improve AI brand visibility?
Quick wins (robots.txt, structured data, content freshness) can show results in 2-4 weeks as AI models re-crawl your site. Building brand authority through third-party mentions and data-rich content typically takes 3-6 months. Full GEO strategy implementation with measurable AI traffic uplift usually requires 6-12 months of consistent effort.
Is the AI Brand Visibility Calculator free?
Yes, the calculator is completely free and requires no signup. All calculations happen client-side — your brand data never leaves your browser. The tool helps you benchmark your AI visibility and identify the highest-impact actions to improve it.