Commerce engines that sell at checkout , not just at launch.
We build headless storefronts, custom checkouts and product discovery for retail brands doing €5M–€500M in online GMV. Faster pages, fewer drop-offs, a stack your merchandisers actually understand.
Every second and every checkout error is a real loss.
Slow loading
more expensive paid traffic (53% bounce on mobile >3s)
Checkout friction
abandoned carts (69% abandonment rate)
No structured data
products invisible in AI and Google Shopping
Render-blocking resources
every second
Six pieces of the commerce engine. We ship whichever you need .
From a full replatform to a single surgical rebuild of your checkout. Scope the piece that hurts most — we'll tell you honestly if the rest can wait.
Headless storefronts that render in under a second
Next.js or Remix frontend, decoupled from your commerce core. Product pages that pre-render, ISR for category pages, edge-cached for global reach.
- Next.js App Router · React Server Components · Edge runtime
- Shopify Hydrogen, commercetools, Saleor or BigCommerce as backend
- Lighthouse 90+ on every template — or we don't ship it
- Visual editor for marketing, no deploy required
Custom checkout that converts mobile
One-page or smart-step, guest-first, address autocomplete, every payment method that matters in your market.
- Stripe, Adyen, Mollie, Klarna, BLIK, PayPal
- Apple Pay / Google Pay single-tap
- Server-side PCI scope minimized
Product discovery & semantic search
Typo-tolerant, synonym-aware, ranked by your conversion data. Vector search for browse-by-vibe queries.
- Algolia, Typesense, OpenSearch, or custom
- Merchandising rules, boosted SKUs, seasonal overrides
Personalization & recommendations
"You might also like" that actually converts. Session-based, cohort-based, or LLM-driven product matching.
- PDP cross-sell, cart upsell, exit-intent bundles
- GDPR-safe cohort modeling, no creepy tracking
PIM, feeds & omnichannel sync
Single source of truth for SKUs. Google Merchant, Meta Catalog, Amazon, marketplaces — kept in sync without spreadsheets.
- Akeneo, Pimcore, or custom headless PIM
- Feed generation, enrichment, localization
Peak-day reliability & observability
Because Black Friday is not the time to discover your cache is broken. We load-test at 20× peak, instrument every order, and stay on-call through your biggest weekend of the year.
- CDN strategy, edge caching, ISR, SWR patterns
- k6 load tests, chaos drills, degradation playbooks
- OpenTelemetry traces, Datadog / Grafana dashboards
- On-call rotation from mid-November through January
Results you can absolutely verify.
CVR uplift
LCP 4.1s, CLS 0.31 — bounce rate 45%, CVR dropped 22% YoY
+120% organic traffic
Products invisible in Google Shopping. Zero structured data. Organic declining -15% QoQ.
−35% cart abandonment
Multi-step checkout with 72% drop-off rate. Cart abandonment at 3x industry average.
Process: from diagnosis to result — no guessing.
Each step has a measurable deliverable. You know what you're getting before we start.
Audit & KPI
Day 1-3CWV audit, checkout funnel analysis, product schema verification. KPI baseline and target setting.
Plan + risks
Day 4-5Optimization roadmap, risk register, staging environment setup. Go/No-Go decision with client.
Build sprint
Day 6-18Implementation of optimizations: image pipeline, code splitting, checkout rebuild, schema markup. Daily standups.
Release & verification
Day 19-20Staging deploy, A/B test setup, Lighthouse CI validation. Production rollout with canary strategy.
Maintenance (SLA)
OngoingRUM monitoring, performance regression alerts, monthly CWV reports. Dedicated SLA with response times.
Release Checklist
- Lighthouse > 90
- CWV green p75
- Schema.org validated
- A/B tracking active
- RUM dashboard ready
- Rollback plan ready
Packages for scale-up e-commerce.
NITRO Sprint
CWV optimization
- Full CWV audit (LCP, INP, CLS)
- Image pipeline optimization
- Code splitting & tree shaking
- Font & CSS optimization
- Lighthouse CI gates
- RUM monitoring setup
Checkout & Storefront
Headless build
- Headless architecture design
- Custom checkout flow
- Payment integration (Stripe/Adyen)
- Multi-channel support
- A/B testing framework
Product Visibility
Schema.org + SEO
- Schema.org Product/Offer markup
- Technical SEO audit
- Rich snippets optimization
- Google Shopping feed
- LLM visibility (GEO)
Maintenance
Monitoring + SLA
- RUM & Lighthouse monitoring
- Performance regression alerts
- Monthly CWV reports
- Security patch management
- Priority support (SLA)
Final price depends on store size and tech stack. Free estimate after consultation.
Stack and integrations that deliver e-commerce.
Commerce platforms
1 tools in this category
Frontend frameworks
3 tools in this category
Payments
3 tools in this category
Search & discovery
2 tools in this category
SEO & schema
2 tools in this category
Hosting & CDN
2 tools in this category
Monitoring
1 tools in this category
Analytics
3 tools in this category
DevOps
2 tools in this category
Full code ownership. Your repo, your infra — zero vendor lock-in.
Most common concerns — our ironclad principles.
What we build
- +Headless storefronts that pre-render & cache at the edge
- +Custom checkouts measured by CVR, not just ship date
- +Schema.org + product feeds + LLM visibility from day 1
- +Code ownership + on-call rotation through peak season
- +Lighthouse 90+ on every PDP — or we don't ship it
What agencies usually ship
- ·Stock theme + 30 plugins, brittle on Black Friday
- ·"Mobile-friendly" checkout that loses 50% of orders
- ·SEO meta tags but zero structured data for products
- ·Vendor lock-in via proprietary CMS / framework
- ·No measurement of CWV — just "looks fast" feedback
How long will it really take?
NITRO Sprint: 14-21 days, measurable CWV improvement. Storefront rebuild: 6-8 weeks with staging milestones. We set timelines at the start with clear deliverables — no scope creep.
What if something goes wrong in production?
Every change goes through staging first. We use canary deploys and feature flags. Rollback plan is ready before every release. RUM monitoring catches regressions in minutes, not days.
How do you secure Stripe webhooks and payment data?
PCI DSS compliance. Environment secrets in Vault/KMS. Webhook signature verification on every request. No payment data stored on our servers — Stripe/Adyen handles PII.
Do we get the full source code?
Yes. Your repo, full commit history, infrastructure-as-code, CI/CD configs. We run a knowledge transfer session with your team. Zero vendor lock-in — you own everything.
We have an internal team — why external?
Specialization. Your team knows the product — we know CWV optimization, checkout CRO, and product schema at a depth that comes from doing it across dozens of stores. We accelerate, transfer knowledge, and leave.
FAQ: e-commerce performance, checkout, product SEO.
Core Web Vitals
A set of Google metrics (LCP, INP, CLS) measuring real loading speed, interactivity, and visual stability of a website. They directly impact search rankings and user experience.
Headless Commerce
An e-commerce architecture that separates the frontend from the backend, allowing independent development and optimization of the shopping experience without platform constraints.
Schema.org Product
A standardized structured data format describing products for search engines. Enables rich snippets (price, availability, reviews) in Google and product citation by LLMs like ChatGPT.
Want results this quarter? Let's start with 15 minutes.
You'll get: CWV audit, optimization plan, quote. NDA on request. Zero spam.
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